They call it the Paperless Paperback. Hammacher Schlemmer is re-branding the Sony Reader prs-505 as a VAR product.

Not that there’s anything wrong with that– the Sony reader is a good device (though I’m selling mine on eBay next week), and Sony has been co-branding its reader with other major brands, including the James Patterson special edition.

If you’re a paperless office devotee, you’ll appreciate how one book editor uses his Sony Reader. He accepts electronic submissions only, formats them for the Sony, and drops them onto his Reader. Then he takes them home and reads them to decide if he wants to publish the book or not. This is one of the best uses for an ebook reader, to my mind (though I would recommend the Amazon Kindle instead, since you can make notes in the book and your assistant can just email the incoming book to you… but more on that in another post).